Changing behaviour through knowledge and education

Changing behaviour through knowledge and education

The transition to a fossil-free transport fleet must involve everyone in the society. Decision makers and companies can make it easier for the consumer to make sustainable choices, but in the end, it is decided by individuals’ own choices.

In order to make a sustainable choice, knowledge and education, based on facts, about various climate-smart alternatives are needed. Therefore, a communication and education initiative that has a national impact can make the transition to a fossil free transport sector more inclusive, fair and transparent.

There is a need for more knowledge about the sustainable choices you can make, based on facts and educational material. By inspiring dialogue, an exchange of ideas and partnerships we bridge divides. With different digital materials on low carbon alternatives on different fora more people can easily get access, find information and gain more knowledge.

Activities such as:
Webinars with different topics and where different experts discuss and contribute to a better understanding of those questions. Those webinars will also then be spread on social media.

Social media campaigns with different materials, for example “Five facts about HVO100/RME/Hydrogen/ED95/85/Biogas/”, short videos that show the climate impact you do when you fuel with biofuels or electricity/hydrogen and webinars with different topics. Adding “If you want to dive deeper on biofuels download this slide deck to find out more” (see next item)

Dialogue: It is only through dialogue that we can resolve differences and accept parallel strategies. The project will host meetings between “opposite sides” in order to find a way forward compromising the multitude of solutions available.

Educational package/Biofuel slide deck that could also for example be used by fuel suppliers or transport buyers to educate their staff members.

Target group one: Decision makers and other relevant stakeholders.
Target group two: Consumers of fuel (both B2B and to end consumers)
Target group three: Organizations from different avenues working on sustainable development


350.000 Euro

Contact information

The Swedish 2030-secretariat.
More about us
Jakob Lagercrantz

Swedish green Recovery

The timing of the European Green Deal and the Climate law is excellent. Since around the time of the Paris agreement, there is an impatient willingness to act in the business sector, and we need authorities to catalyse this development.

The Swedish 2030-secretariat was founded to support Sweden’s ambition to decarbonize the transport sector. The Swedish Climate Law set an ambitious sector target for transport –  70 percent reduction of carbon dioxide by 2030. Through 70 partners from industry, municipalities and organisations the 2030-secretariat is supporting this ambitious development, independent of technical solutions or political parties. We are convinced that we need to work in parallel on behaviour, fuels (all low carbon or zero emission fuels) and vehicle technologies. All is needed.

We invited partners to send in proposals that fit well within Green recovery under the Green Deal. We have collected some 30 proposals, mostly in Sweden, in different areas using different technologies. We, the 2030-secretariat, are a Coalition of the willing with a focus on the target year 2030. There are many initiatives brewing in Sweden.

We strongly support initiatives like the Green recovery fund, and we see an increasing interest to take part. In this work we would like to stress the following:

• Allow for a multitude of solutions. We do not know which technology will be decisive, but we do know that many different technologies will be needed

• Changing our behaviour and the use of digital mobility is as important as legislation for vehicles or fuels. The 2020’s is the decade of digitalization, let’s invite digital solutions into the mobility sector

• Avoid having the good alternatives compete. The future is a combo; electricity, hydrogen, biofuels, biogas and some of the new fuels entering the market

• Do not separate fuels in generations or levels of sophistication. We are interested in the greenhouse gas reduction potential of the fuels, not what they are called

We sense a strong willingness to move forward, a season of change that is both needed and welcome. We hope that these initiatives can inspire. If you like an idea – steal it, if you want to participate, contact the person listed by the project. But most importantly, get inspired by what is possible.

The Swedish 2030-secretariat is made up of 70 partners from industry, municipalities and organisations joined in one common goal – supporting Sweden in reaching a 70 percent reduction of CO2 in the Swedish transport sector by 2030. We work in three areas, all equally important: vehicle technology, fuels and electrification and behaviour. All three important areas that need to deliver if we are to reach the climate target for the transport sector. The 2030-secretariat is independent from individual companies and political parties and does not favour any specific technology or solution. The reduction of CO2 is what counts. We are equally inspired by entrepreneurship and innovation as we are with grit, the on-going task of increasing efficiency. We need all to reach the climate targets.